Welcome to

Sport Culture Advisors

At Sport Culture Advisors, we empower apparel and consumer product brands to thrive in a competitive market. With expertise in design, brand strategy, product development, sales, and marketing, we deliver tailored, solutions-driven strategies that fuel growth and success.

Guided by a commitment to excellence and a deep understanding of market dynamics, we provide insights and tools to help brands refine messaging, seize opportunities, and lead their industries. Let us help you navigate the evolving landscape and unlock your brand's potential.

Benefits of Partnering with SCA

  • Expanded market reach by introducing new accounts.

  • Scale existing accounts.

  • Specialized expertise in sports, health & wellness industries.

  • Strategic collaborations.

  • Increased credibility and brand visibility.

  • Shared resources and knowledge exchange.

  • Enhanced product offerings.

  • Robust relationships with industry executives, marketers and retailers.

  • Co-marketing opportunities.

Meet Our Team

Barbara Clarke Ruiz

Co-Founder

Barbara Clarke Ruiz, CEO of BCSWIRL, Inc., is an entrepreneurial visionary with exceptional business acumen. With extensive local and global experience, Barbara has designed and executed activewear apparel collections for some of the world's most renowned brands and celebs, demonstrating creative expertise in Men’s, Women’s, Girls, and Boys' clothing.

As a versatile and dynamic leader, Barbara has a strong track record of spearheading design strategy, brand development, marketing, sales, and customer engagement. Her resume boasts an impressive list of accomplishments and collaborations in the activewear industry.

Brian Mangione

Co-founder

Brian Mangione is a versatile global product and sales executive with over 20 years of experience driving brand growth for companies such as Adidas, New Balance, Fila, and Woolrich. He emphasizes the importance of leadership and creativity in building successful brands and is committed to fostering inclusive teams where every member contributes to the creative process.

His expertise encompasses business development, sales management, brand strategy, P&L management, strategic planning, business intelligence, product innovation, marketing—including social media, public relations, endorsements, and special events—coaching, mentoring, and leadership. These skills have been instrumental in his ability to lead teams effectively and achieve significant business growth.

Testimonials

"It was an absolute pleasure working with Barbara for the last year. Barbara was brought on board to design a collection for the active private brand in Men's, Women's and Kids. The collection was intentionally designed for a younger, more diverse customer. She brought a lot of experience in the Active space and was able to leverage it to create a fun and compelling collection for the whole family. Barbara is a true professional. Barbara worked with many different levels and roles on the team and they all were enriched by the interaction. She is a talented and passionate designer and I look forward to when we can work together again."

 

Ralph Snyder

VP of Men's, Active and Kids

Kohl’s

 

"Barbara Clarke Ruiz is a titan in the retail industry, creating a groundbreaking activewear collection for Kohl’s that achieved remarkable success. Her bold and expressive designs reflect her deep understanding of culture, trends, and diverse customers—insights that few in the industry possess.

Working with Barbara was an absolute pleasure. Her attention to detail, drive for perfection, and leadership create a motivating and positive environment for everyone involved. I’m honored to have called her a colleague and even prouder to now call her a mentor. Any company would be fortunate to have her on their team"

 

 

Mary Wynn

Producer, BPBRG community Chair

Kohl’s

"Barbara is an accomplished apparel designer with a deep understanding of brand power and consumer connection. At adidas, her trend-right and commercially viable designs were embraced by tastemakers, solidifying the brand's iconic status in the late '80s and early '90s.

With expertise spanning categories from outerwear to swimwear, Barbara's keen eye for color, prints, and cultural trends drives her innovation in the digital age. Her industry connections and collaborative spirit continue to influence her creative work, making her an invaluable asset to any team."

 

 

 

Janette Nichol

 VP Creative

 Nike

"As Executive Vice President of Woolrich, Brian used his solid interpersonal skills and organizational skills to develop a strong team that provided the innovation and creativity to further develop our Woolrich products. Through his leadership and knowledge of the industry we were able to penetrate additional markets and strengthen the Woolrich brand".

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Roger J Sheets

VP Human Resources

Woolrich

"True mastery in strategic leadership and brand design thinking is rare, but Brian Mangione achieves it effortlessly. During our collaboration at Woolrich, he spearheaded a transformative brand evolution, inspiring a renewed culture and direction for the company. His deep expertise extends across the outdoor industry, where he’s built an impressive track record of accomplishments.

Brian’s leadership blends strategic vision with cross-functional innovation, international business acumen, and cross-cultural creativity. Whether on the brand side or as a consultant, he consistently delivers exceptional results, elevating every project he touches. Working with Brian is an experience marked by inspiration, collaboration, and unparalleled skill."

 

Michael Jager

Co-Founder

Solidarity of Unbridled Labor

Brian Mangione is one of the most impressive leaders I’ve had the privilege of working with. His strategic vision was pivotal in revitalizing the Woolrich brand, tackling challenges in consumer awareness and market share with clarity and focus. Brian fostered a culture of collaboration and launched transformative initiatives in brand identity, product design, distribution, and marketing, creating a unified strategy that positioned the brand for sustainable growth.

As both a strategist and tactician, Brian combines big-picture vision with the expertise to execute flawlessly. He is a veteran leader and an invaluable asset to any organization fortunate enough to work with him.

 

 

Brent Hollowell
CMO/GM, North America at Volumental
Former VP Global Marketing, Foot Locker; Director US Marketing & Retail, Adidas; CMO, Fleet Feet

Contact

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